June 12, 2017
The Privatization of Social Media
Privatization of Social Media
Society, and predominantly American culture, has seen a rapid shift in influence over the last 10 years from mainstream media, to reality tv, and now to social media. Younger generations now spend more time worrying about their digital image than their actual livelihood. We’re seeing a larger percentage of college graduates and millennials move back in with their parents. Thirty-six percent of college graduates this year will move back in with their parents post-graduation according to a CNBC study. Is social media to blame? I’m not sure, but it does present a massive opportunity to influence shopping habits, social behaviors, and lifestyles. That said, how did social media become such a viral influence? When you combine a culture with such envy and greed with access to those that are perceived to have what we’re all looking for, influence can take hold. That’s precisely how “social influencers” came to be. From A-List celebrities to small town girls obsessed with taking selfies, social influencers are a real thing and they made behemoths like Instagram, Snapchat, and Twitter worth billions. Some of them, however, are starting to recognize their true value and learning to leverage digital innovation to redirect that value away from the big social media companies and back to themselves. It will be interesting to see how these social influencers adapt in the years to come. Who will continue to ride on the backs of innovation and who will step out innovate.
Hungry Media recently contributed to this movement with the development of the Become App. The brainchild of well-known actor Ryan Phillippe, the app seeks to expose the lifestyles of mainstream celebrities, centered around health and wellness, while monetizing that access through a unique subscription model.
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